Welcome to Almaz, founded by Ruhama Negassi in 2017 in Berlin. With a passion for quality over quantity, Ruhama, named after her mother’s inspiration, sees models as diamonds—nurturing them from raw to refined. Her agency excels in scouting and managing new faces for global opportunities.
Having entered the fashion industry at 16, Ruhama’s journey as a Model Booker at 19 exposed her to top models and renowned clients worldwide. In 2017, she established her Scouting and Management Agency, driven by a mission to impart her expertise to aspiring models.
Ruhama’s approach goes beyond traditional scouting. She prefers a personal touch, helping models understand professionalism, positive attitudes, and self-care. Her love for fashion and outgoing nature has cultivated a vast network within the industry.
Ruhama is not just a scout; she’s a mentor, a model coach, and a supportive presence. Her keen eye and networking skills connect talents with the right opportunities, be it for testimonials, lookbooks, campaigns, or influencer collaborations. Almaz Agency aims to create a loyal tribe of happy clients, a testament to Ruhama’s commitment to quality and personalized success in the dynamic world of fashion.